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Socialize Marketing Co. is a results-driven social media marketing agency dedicated to helping brands expand their reach, engage their audiences, and drive real growth across social platforms.
With over 10 years of experience managing social campaigns for businesses of all sizes, we have the proven strategies and tools to optimize your social presence. We specialize in crafting customized solutions tailored to each client's unique goals and target audience. And as we know, each social media platform has its own audience.
We handle your full social media presence, from posting content to monitoring messages and responding to customers. From visual assets to written content, we produce engaging posts optimized for each social platform. This establishes your brand voice and personality. We will also evaluate your current social presence and provide strategic recommendations to capture untapped opportunities and align efforts with business goals.
The Socialize Difference:
* Results-driven - Our campaigns are designed to support meaningful KPIs, not vanity metrics. We track and optimize for real business impact.
* Data-backed - Our strategies are rooted in in-depth audience research and competitive benchmarking, not guesswork.
* Hands-on Service - We are an extension of your team. We collaborate closely with you, to ensure seamless execution.
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Branding is essential for any business to function.
This stars from choosing your business name and its logo.
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Logo:
Branding starts with a logo: a graphic that ties in your business to everyone. It should be vibrant, catchy and associated with your type of business. Logos represent a company on all social media, email campaigns and promotional items and will tie in the company's entire presence.
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Business cards: Sure everyone can design an Ok business card, but what about one that pops and truly catches someone's attention when they look at it. The right business card makes the first impression on a potential customer/client.
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Social Media Images: You need social media profile photos and banners/cover images. All should use your logo and all should be similar in style, color, font.
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Social Media Management: Content Creating: Memes, Video snippets, short reels, engaging content
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Promotional material: Flyers, posters, brochures to presentations (digital and/or traditional media).
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Email marketing is one of the most cost-effective marketing tools. It fully manageable, it gives you full control and allows you to establish direct contact with your customers.
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A good email marketing professional can create highly engaging emails for your business; manage your contacts; segment users into groups, and track the performance of your email campaigns.
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The vast majority of Americans – 97% – now own a cellphone of some kind. The share of Americans that own a smartphone is now 85%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011.
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Today, 15% of American adults are “smartphone-only” internet users.
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In July, Forrester Research released a study that found 42% of retailers' email messages were opened by consumers on their smartphones and 17% were opened on tablets.
This means that nearly three out of every five email marketing messages doubles as a mobile marketing message.
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Email marketing is very effective at helping business owners and consumers stay connected. In fact, consumers often seek out email marketing campaigns from their favorite brands and local stores and this goes beyond coupons. Nielsen reported that 28% of US online shoppers subscribe to store or product emails in order to stay informed!
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Add video to your email campaigns see an average rise in revenue by a whopping 40%.
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Social media HAS become one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. It is a great way for engaging and interacting customers and as we know, engaging is one the ways to win their attention and convey them your brand message!
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When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty.
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One of the best ways to find the needs and wants of your customers is via Marketplace awareness, which is considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence.
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Social Media also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.
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There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more.
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Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers.
The earlier you start, the faster you see the growth in your business.
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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
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Typical forms of content creation include infographics, memes, advertisements, promos., online commentary, the maintenance of social media accounts, and editing and distribution of digital media and sometimes updating web sites.
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Because content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the content creation process is nuanced and not always as simple as it might seem. But doing it well can truly impact your business.
In fact, recent research proves that creating quality educational content makes customers 131% more likely to buy from your business.
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Content creation is the single most time-consuming responsibility for today’s marketers. When you break down our day-to-day workflow, creating great content is our chief responsibility, and the best way for us to engage with an audience and influence revenue.
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The vast majority of Americans – 97% – now own a cellphone of some kind.
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In 2023, there are estimated to be 4.89 billion total social media users worldwide.
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The average person bounces between seven different social networks per month.
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The amount of time internet users spend on social media is now higher than ever — 151 minutes per day.
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TikTok is the fastest-growing platform with a staggering 100% user growth rate between 2020 and 2022.
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The number of social media users worldwide grew by only 3% YoY from January 2022 to January 2023 (+137 million users.)
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It's now projected that $130.5 billion of total social media ad spending will be generated through mobile by 2027.
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Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion (just edging out search’s $135 billion).
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Retargeting ads are the most-used among marketers, with 77% of B2B and B2C marketers alike saying they use retargeting as part of their Facebook and Instagram advertising strategies.
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Total spend on social media advertising is projected to reach $268 billion in 2023.
FACEBOOK
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Facebook is the most-used platform by marketers worldwide (90%). Instagram sits in second place (79%).
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As of Q4 2022, Facebook is the largest online social network in the world with roughly 2.96 billion monthly active users.
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70% of American adults use Facebook and on average spends 33 minutes per day on Facebook.
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56.6% of Facebook users are male and 43.4% are female (based on available gender data.)
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Almost a quarter of Facebook users in the US are between the ages 25-34.
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In 2023, there are estimated to be 4.89 billion total social media users worldwide.
INSTAGRAM
- Instagram is the king of social selling. For consumers, it offers the best in-app shopping experience of any app. For marketers, it offers the highest ROI for selling products.
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61.2% of total Instagram users are between the ages 18-34.
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Reels take up 30% of the time people spend on Instagram.
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Instagram’s engagement rates are four times higher than Facebook (0.60% to 0.15%), but have been continuously decreasing.
LINKEDIN:
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There are more than 900 million members across 200 countries on LinkedIn.
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The United States has the highest user rate in the world on LinkedIn with an audience reach of over 199 million users.
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There are over 63 million company profiles on LinkedIn.
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16.2% of LinkedIn users in the US use the platform daily (versus 48.5% that log in monthly).
PINTEREST:
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450 million people use Pinterest every month.
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76.7% of Pinterest users are women, 15.3% are men and 8% are unspecified.
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45% of Pinterest users in the US have a household income over $100K, and 21% earn $30K or less.
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Pinterest is the second-most visited website in the US.
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Pinterest users spend twice as much monthly as people on other platforms.
TIKTOK:
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TikTok has over 1 billion active users worldwide.
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TikTok is the most frequently used app worldwide, with users spending an average of 23.5 hours per month on the platform.
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TikTok’s user base skews female, with 54.1% of users identifying as women (based on available gender data.)
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38.9% of TikTok users are 18-24 years old and account for the largest share of TikTok’s advertising audience.
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78.9% of TikTok users are looking for fun or entertaining content on the platform.
Z / TWITTER:
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Twitter boasts about 556 million monthly active users in total worldwide.
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53% of Twitter users use the platform to get the latest news.
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More than half (63%) of Twitter users are men (based on available gender data.)
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71% of marketers plan to spend less time on Twitter in 2023.
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US adults spend an average of 34.8 minutes daily on Twitter.
YOUTUBE:
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As of January 2023, YouTube has over 2.5 billion users worldwide. However, the platform’s active users have decreased by 48 million over the past year.
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YouTube Shorts get 30 billion views daily from users around the globe.
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12% of YouTube users are males aged between 25-34, and 9% are females of the same age (based on available gender data.)
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People spend an average of 19 minutes per day watching videos on YouTube.
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Nearly 90% of all visits to YouTube come from a mobile device.
CONSUMER BEHAVIOR STATS:
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More consumers report finding the perfect product by seeing a targeted ad (49%) over an organic post by a brand (40%).
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The majority (71%) of livestream viewers have purchased something via social media.
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Gen Z shoppers anticipate making more purchases on Instagram, TikTok and Snapchat, whereas Baby Boomers plan to shop more on Facebook.
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41% of Gen Z and Millennials make an impulse purchase online every 2-3 weeks. On the other hand, only 10% of Baby Boomers can say the same.