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Types of Marketing and Why It's Needed?

Branding

Branding is essential for any business to function.
This stars from choosing your business name and its logo.
Logo:
Branding starts with a logo: a graphic that ties in your business to everyone. It should be vibrant, catchy and associated with your type of business. Logos represent a company on all social media, email campaigns and promotional items and will tie in the company's entire presence.
Business cards: Sure everyone can design an Ok business card, but what about one that pops and truly catches someone's attention when they look at it. The right business card makes the first impression on a potential customer/client.
Social Media Images: You need social media profile photos and banners/cover images. All should use your logo and all should be similar in style, color, font.
Promotional material: Flyers, posters, brochures to presentations (digital and/or traditional media).

Email Marketing

Email marketing is one of the most cost-effective marketing tools. It fully manageable, it gives you full control and allows you to establish direct contact with your customers.
A good email marketing professional can create highly engaging emails for your business; manage your contacts; segment users into groups, and track the performance of your email campaigns.
According to an April 2018 report from Pew Research Center, 52% of US cellphone owners access their emails from their phones and email marketing works across all mobile devices!
In July, Forrester Research released a study that found 42% of retailers' email messages were opened by consumers on their smartphones and 17% were opened on tablets.
This means that nearly three out of every five email marketing messages doubles as a mobile marketing message.
Email marketing is very effective at helping business owners and consumers stay connected. In fact, consumers often seek out email marketing campaigns from their favorite brands and local stores and this goes beyond coupons. Nielsen reported that 28% of US online shoppers subscribe to store or product emails in order to stay informed!
Add video to your email campaigns see an average rise in revenue by a whopping 40%.

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Social Media

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. It is a great way for engaging and interacting customers and as we know, engaging is one the ways to win their attention and convey them your brand message!
When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty.
One of the best ways to find the needs and wants of your customers is via Marketplace awareness, which is considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence.
Social Media also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.
There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more.
Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers.
The earlier you start, the faster you see the growth in your business.

Content Creating

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Typical forms of content creation include infographics, memes, advertisements, promos., online commentary, the maintenance of social media accounts, and editing and distribution of digital media and sometimes updating web sites.
Because content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the content creation process is nuanced and not always as simple as it might seem. But doing it well can truly impact your business.
In fact, recent research proves that creating quality educational content makes customers 131% more likely to buy from your business.
Content creation is the single most time-consuming responsibility for today’s marketers. When you break down our day-to-day workflow, creating great content is our chief responsibility, and the best way for us to engage with an audience and influence revenue.